2015 Research

Data Snapshot: Media Use Benchmark, 2015

April 2015

In January 2015, we surveyed 10,000 U.S. consumers about their media usage patterns and compared the results to similar data we collected in January 2014, January 2013, and January 2012. Our analysis examines the amount of time consumers spend every day watching television, browsing the Internet (for both work and leisure), reading books (both print and electronic), reading newspapers (both print and electronic), listening to the radio, reading a print magazine, and using a mobile phone. This data snapshot breaks down the results by income level, education level, and, most expansively, by age.

Use of mobile phones for internet or app-related consumption increased an average of 0.4 hours per day over the past year (here’s a link to last year’s data snapshot). This is the largest jump in average usage time over all 11 areas we examined in both 2014 and 2015. Respondents under the age of 35 dedicate the most amount of time to all of these activities, with the exception of TV watching, which is most heavily consumed by 65- to 74-year-olds. Here’s a portion of the first figure from the data snapshot that contains 12 data-rich charts:

1504_MediaUseHours

$195.00$2,995.00

Clear

Want a more customer-centric organization?
Contact Temkin Group. Click Here.