2015 Research

Data Snapshot: Media Use Benchmark, 2015

April 2015

Use of mobile phones for internet or app-related consumption increased an average of 0.4 hours per day over the past year (here’s a link to last year’s data snapshot). This is the largest jump in average usage time over all 11 areas we examined in both 2014 and 2015. Respondents under the age of 35 dedicate the most amount of time to all of these activities, with the exception of TV watching, which is most heavily consumed by 65- to 74-year-olds. Here’s a portion of the first figure from the data snapshot that contains 12 data-rich charts:


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