2014 Research

Dataset: Temkin Innovation Equity Index

August 2014

Here’s how we calculate the Temkin Innovation Equity (TIE) Index:
We ask customers this question: If “COMPANY” announced a new product or service, how likely would you be to try it right away?
Respondents select answers between 1 (Extremely unlikely) and 7 (Extremely likely). The TIE Index for a company is calculated as the percentage of customers who chose 6 or 7 minus the percentage who chose 1 , 2, or 3.
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