The Temkin Innovation Equity Index is based on consumer feedback of their recent interactions with companies. The dataset, which is in Excel, includes the 2014 Temkin Innovation Equity Index for the 254 companies across 19 industries. The ratings are based on a survey of 10,000 U.S. consumers in January 2014. In addition, it shows provides average industry ratings across age groups of consumers. You can purchase access to this data for a specific number of users. The data is licensed for internal use only and does not allow for the redistribution of any part of the dataset.
Here’s how we calculate the Temkin Innovation Equity (TIE) Index:
We ask customers this question: If “COMPANY” announced a new product or service, how likely would you be to try it right away?
Respondents select answers between 1 (Extremely unlikely) and 7 (Extremely likely). The TIE Index for a company is calculated as the percentage of customers who chose 6 or 7 minus the percentage who chose 1 , 2, or 3.