2015 Research

2015 Temkin Experience Ratings

March 2015

2015 marks the fifth year of the Temkin Experience Ratings, and this year, supermarkets dominated the ratings. Publix earned the top spot, closely followed by Aldi and H-E-B. In addition to earning the top three positions, supermarkets also took five of the top 12 spots. Retailers also performed well, with both PetSmart and Amazon.com making it into the top seven. At the other end of the spectrum, Coventry Health Care, Fox Rent A Car, Comcast, and Fujitsu earned the lowest ratings. To generate the Temkin Experience Ratings, we asked 10,000 U.S. consumers to rate their recent interactions with 293 companies across 20 industries and then evaluated their experiences across three dimensions: success, effort, and emotion. On an industry level, supermarket chains, fast food chains, retailers, parcel delivery services, and banks all earned “good” ratings on average, whereas Internet service providers, TV service providers, and health plans received “poor” ratings on average. We also compared individual companies to their industry averages and found that TriCare and Amazon outperformed their industry peers by the highest margin, while Fox Rent A Car and Ramada Inn fell the furthest below their industry average. Between 2014 and 2015, only five industries improved and 14 declined. Residence Inn, US Cellular, and JetBlue Airlines improved the most over the previous year, while Subaru dealers, TD Ameritrade, and Buick dealers declined the most.

You can see all of the data at the Temkin Ratings website. You can also purchase the Temkin Experience Ratings dataset.

The Temkin Experience Ratings are based on evaluating three elements of experience:

>SuccessHow well do experiences meet customers’ needs?
>EffortHow easy is it for customers to do what they want to do?
>EmotionHow do customers feel about the experiences?

Here are the top and bottom companies in the ratings:


See how the top 10% of companies plus industry leaders in the Temkin Experience Ratings can display a badge and tout their accomplishments


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