This is our annual analysis of CX priorities and spending within large organizations. In the first quarter of 2015, Temkin Group surveyed 207 respondents, each from a company with $500 million or more in annual revenues, about their customer experience efforts over the past year and their plans for 2015 and beyond. We compared the results of this survey to the results of similar surveys that we completed in Q4 of 2010, Q4 of 2011, Q4 of 2012, and Q4 of 2013. This year’s results show that companies are planning on dedicating more money and effort to improving a variety of customer experience activities in 2015.
This is our annual analysis of CX priorities and spending within large organizations (see last year’s data snapshot).Here are some highlights from the data snapshot that contains 13 data-rich charts:
> 42% of respondents think their CX efforts had a moderately or significantly positive impact on the business in 2014 and 78% expect to have a positive impact in 2015.
> 82% of respondents think that CX will be more important to their organization this year than it was last year.
> 66% of respondents expect that their company will spend more on CX this year than it did last year.
> 40% of respondents have more than five people in their centralized CX team and 42% expect those numbers to rise (none are expecting a decline).
> 31% of respondents expect to spend more on voice of the customer software vendors in 2015 than they did in 2014 and only 2% expect to spend less.
> 88% of respondents expect to put more focus on Web experiences in 2015, a jump from 79% that expected to do the same last year. Social media and phone self-service interactions were the only areas that did not gain momentum.
> 81% of respondents expect to put more focus on customer insights and analytics. The largest jump from last year is employee communications and engagement.
> Building a customer-centric culture and predictive analytics are the areas that jumped the most this year when respondents identified the things that would have a significant impact on their organization’s CX in three years.
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