2010 Research

Profiling Customer Experience Leaders

September 2010

sing the Temkin Group (TG) customer experience competency model, we found that only 3% of large North American firms were what we call “Customer-Centric Organizations.” We used the TG competency model to break respondents into two groups, 60 leaders and 80 laggards, and examined the differences in their responses across various dimensions. Some of the areas with striking gaps between the two groups: focus on creating a customer-centric culture, priority for cost-cutting, ability to delight customers across all channels, success with Net Promoter Scores, use of text analytics, and obstacles they run into.


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