2017 Research

Dataset: 2017 Temkin Trust Ratings (U.S.)

June 2017

The 2017 Temkin Trust Ratings (TTR) rates 329 companies across 20 industries based on a study of 10,000 U.S. consumers. This product is the dataset, in excel, for the 2017 TTR. It includes data for all 329 companies and 20 industries, the changes in TTR between 2016 and 2017, and the difference in TFR across age groups for each industry. Here’s a list of all of the companies (.pdf) and you can see a sample of the dataset (.xls).

H-E-B and Mercedes-Benz tied for the tops spots, followed closely by USAA (for banking and insurance), and Navy Federal Credit Union. Three TV/Internet service providers earned the lowest Temkin Trust Ratings: Time Warne Cable, Comcast, and Cox Communications. Eleven of the bottom 12 companies are either TV/Internet service providers or health plans.

Highlights of the 2017 Temkin Trust Ratings include:

  • The supermarket industry earned the highest average Temkin Trust Ratings (68%), followed by auto dealers (66%), and investment firms (65%).
  • TV/Internet services (36%) fell far below any other industries. The next lowest industries are health plans (50%), and wireless (53%).
  • The following companies outperformed their industry averages by 15 points or more: USAA (banks, credit cards, and insurance), Navy Federal Credit Union, Advantage Rent-A-Car, ACE Rent A Car, Mercedes-Benz, and credit unions.
  • The following companies fell at least 15 points below their industry averages: USAA (banks, credit cards, and insurance), Airbnb, RadioShack, Days Inn, Commonwealth Edison, Wells Fargo, and Kmart.
  • All 19 industries that were in both the 2016 and 2017 Temkin Trust Ratings made improvements over last year. The largest improvements were in utilities (+16 points) and auto dealers (+14 points).
  • Of the 280 companies in the 2016 and 2017 Temkin Trust Ratings, 98% of companies increased in score. Fujitsu, HSBC, Dollar, Advantage Rent-A-Car, Haier, Volkswagen, Subaru, and Dominion Virginia Power all increased by at least 25 points.
  • Allstate, Taco Bell, Time Warner Cable, Avis, JCPenney, and Wells Fargo are the only companies who did not see an increase in their ratings.

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